Made with love in Wales.

HISTORY OF KEENS – WALES' CHOICE DESTINATION FOR COUNTRY CLOTHING

Welcome to Keen’s, your premier destination for high-quality country clothing in Wales. What began in 1978 as a passion project by brothers Peter and Jeff Keen has now blossomed into a leading name in outdoor apparel. From our origins in a small garage, we have expanded our focus to embrace the lifestyle and needs of the outdoor enthusiast.

Our spacious 5000 sq. foot retail store, along with our comprehensive online presence, offers an extensive range of country clothing. We take pride in curating collections that combine style, functionality, and durability, catering to those who love and live the country lifestyle.

With a dedicated team of over 10 experienced staff members, each with a minimum of 10 years in the industry, Keen’s is more than just a clothing store – it's a hub of expertise and advice. Whether you’re looking for practical attire for outdoor activities or stylish yet comfortable pieces for everyday wear, our team is here to guide you through our carefully selected range.

At Keen’s, we understand the importance of quality and variety in country clothing. We cater to all preferences and budgets, ensuring that every customer is satisfied. Our commitment to excellence in both our products and customer service has made us a trusted name among those who cherish the countryside and its unique lifestyle.